Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions

By Melissa D. Cinelli, Robyn A LeBoeuf. Journal of Consumer Psychology, 2019

127 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/270e5761c08ebf36057b1ae64eb4cb400d7f5851