Online purchase intention in Chinese social commerce platforms: Being emotional or rational?

By Umair Akram, Muhammad Junaid, Abaid Ullah Zafar, Zhiwen Li, Mingyue Fan. 2021

236 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/259b1eac04cd3705de589b889b7d9bbae83ae82a