Professor Brand Advocacy: Do Brand Relationships Matter?

By Ravi Jillapalli, James B. Wilcox. 2010

86 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/258de5c4b29a8ddc3459c957db17bf939eedc2e7