An Incentive Mechanism for Decongesting the Roads : A Pilot Program in Bangalore

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Measuring Urban Traffic Congestion - A Review (2012, background): “Merugu et al. (2009) discuss the project INSTANT (INfosys-STANford Traffic project), carried out for six months from Oct 6, 2008, to April 10, 2009 and which involved about 14,000 employees of Infosys. e aim of the project is providing incentives to decongestors. e project succeeded in…”
Origin-destination trips by purpose and time of day inferred from mobile phone data (2015, background): “In addition, recent studies have suggested that gamified systems are successful in promoting behaviour that helps achieve social good 53 .”