Algorithm appreciation: People prefer algorithmic to human judgment

By J. Logg, J. Minson, Don A. Moore. Organizational Behavior and Human Decision Processes, 2019

441 citations recorded by the source corpus.

Abstract Even though computational algorithms often outperform human judgment, received wisdom suggests that people may be skeptical of relying on them (Dawes, 1979). Counter to this notion, results from six experiments show that lay people adhere more to advice when they think it comes from an algorithm than from a person. People showed this effect, what we call algorithm appreciation, when making numeric estimates about a visual stimulus (Experiment 1A) and forecasts about the popularity of songs and romantic attraction (Experiments 1B and 1C). Yet, researchers predicted the opposite result (Experiment 1D). Algorithm appreciation persisted when advice appeared jointly or separately (Experiment 2). However, algorithm appreciation waned when: people chose between an algorithm’s estimate and their own (versus an external advisor’s; Experiment 3) and they had expertise in forecasting (Experiment 4). Paradoxically, experienced professionals, who make forecasts on a regular basis, relied less on algorithmic advice than lay people did, which hurt their accuracy. These results shed light on the important question of when people rely on algorithmic advice over advice from people and have implications for the use of “big data” and algorithmic advice it generates.

Subfields: Artificial Intelligence, General Decision Sciences, Safety Research

View Paper: https://www.semanticscholar.org/paper/25558203c069795cb6bbfd29f2258f11cfe58799

How researchers see this paper

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In Artificial Intelligence

  1. C. D. Vreese
  2. Theo B. Araujo
  3. Natali Helberger
  4. Sanne Kruikemeier

In General Decision Sciences

  1. C. D. Vreese

In Safety Research

  1. C. D. Vreese
  2. Theo B. Araujo
  3. Natali Helberger
  4. Sanne Kruikemeier

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