The role of attitudes, subjective norm, perceived control and habit in the consumption of ready meals and takeaways in Great Britain
By Denise Mahon, C. Cowan, M. McCarthy. 2006
208 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/24ffbf818b02eb2e994eccb6c2e3b1236870964b