Pre‐Orders for New To‐be‐Released Products Considering Consumer Loss Aversion

By Xuying Zhao, Kathryn E. Stecke. 2010

118 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/24f4e4650deea1308643b690784e08d7de3dd00b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Kathryn E. Stecke
2. Xuying Zhao
3. Ashutosh Prasad

In Marketing

1. Kathryn E. Stecke
2. Xuying Zhao
3. Ashutosh Prasad

Citations in the corpus

• Advance Selling by a Newsvendor Retailer (2009, background): “First, Zhao and Stecke (2010) classifies consumers based on loss aversion, while this study considers different information availability to consumers and risk preferences of consumers.”