Green consumption: Closing the intention-behavior gap
By H. Nguyen, C. Nguyen, Thoa Hoang. Sustainable Development, 2018
429 citations recorded by the source corpus.
Green consumption has become an important academic and practical topic. However, a recurring theme in the literature has been the attitude‐behavior gap in green consumption. Taking the cognitive view in studying consumer behaviors, this study theoretically developed and tested two key moderators to the relationship between green consumption intention and behavior, namely green product availability and perceived consumer effectiveness. Under high levels of the moderators, the relationship between the intention and the behavior were hypothesized to be stronger. Our data sample of 416 consumers in two large cities in Vietnam provided support for the hypotheses. Our study results thus contribute to the green consumption literature by explaining the attitude‐behavior gap. Our study also contributes to the broader literature by explaining the inconsistency in consumer behavior. Implications and recommendations for further research are also discussed.
Subfields: Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/24bdff3f967a94f66ed5af06040b8a1ceabb8b4b
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management, Monitoring, Policy and Law
In Marketing
Citations in the corpus
- Toward a theory of behavioral control (2021, background): “…the intention is to perform a particular behavior that does not translate into actual performance of that behavior; this is commonly described as the intention-behavior gap (ElHaffar et al., 2020; Nguyen et al., 2019; Sheeran, 2002; Sheeran et al., 2003; Sheeran & Webb, 2016; Yuriev et al., 2020).”