How to compete with a supply chain partner: Retailer's store brand vs. manufacturer's encroachment

By Z. Zhang, Huaming Song, Xiaoyu Gu, V. Shi, Jing Zhu. 2021

126 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/23d145b46249e74c84896e4a2b70cde6584c0ac4