Green consumption behaviours of consumers within the scope of TPB
By S. Emekci. Journal of Consumer Marketing, 2019
195 citations recorded by the source corpus.
Purpose The purpose of this study is to explain the factors that affect the green buying behaviours and the relations between these factors. For this purpose, three main factors were added to the Ajzen’s theory of planned behaviour (TPB) to develop a more comprehensive model, namely, environmental concern, environmental knowledge and perceived consumer effectiveness (PCE). It is believed that these variables could help understanding the green buying behaviour and extending the TPB model. Design/methodology/approach In this study, quantitative research has been made to test the relations in the proposed model. The target population in this research is individuals living in Turkey, both sexes of age over 18 years. The data were collected through an online survey between May and August of 2017. The data were statistically analysed with structural equation modelling and interpreted using the statistical software AMOS version 20.0. Findings The findings show that PCE is the variable that has the highest influence on the attitudes towards behaviour, intentions and green buying behaviour in the proposed model. It is possible to say that the PCE variable added to the model is an important variable that improved and strengthened the measurement model. Variables added to the model are compatible with Ajzen’s original model. Research limitations/implications The obtained data may not be generalised throughout Turkey. However, it is believed that the data obtained can give a general idea for green buying behaviour of individuals in Turkey. Practical implications The obtained data provide a contribution to the marketing communication experts and the literature. Research findings contribute to explaining green consumption behaviours in developing countries. Originality/value In this research, the gap between consumers’ attitudes and their behaviours has been researched. Understanding the reason for this gap is essential to increase green consumption in developing countries. The number of studies in this field in Turkey is not very much. For this reason, this study is thought to contribute to the field.
Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/220a2a3b000da4ec550372572546da3fec182893
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In Management, Monitoring, Policy and Law
In Marketing
- Yogesh Kumar Dwivedi
- Marc Arul Weissmann
- Shavneet Sharma
- Rashmini Sharma
- Weng Marc Lim
- Gurmeet Singh
- Lobel Trong Thuy Tran
In Strategy and Management
Citations in the corpus
- Investigating environmental sustainability in small family-owned businesses: Integration of religiosity, ethical judgment, and theory of planned behavior (2021, background): “Several studies have used the TPB to examine the consumption of socially responsible products (Graafland, 2017), green buying behavior (Emekci, 2019; Yadav and Pathak, 2016), and pro-environment behavior (Wang et al., 2020).”
- Toward a theory of behavioral control (2021, background): “Despite the dominance and usefulness of covert behavioral control (e.g., Armitage & Conner, 2001; Boobalan & Nachimuthu, 2020; Emekci, 2019; Sheeran, 2002; Sheeran & Webb, 2016), the theory highlights the limitation of relying solely on subjective evaluations of behavioral control (i.”