How disruptive is frugal
By Balkrishna C. Rao. 2013
265 citations recorded by the source corpus.
Subfields: Business and International Management
View Paper: https://www.semanticscholar.org/paper/21349b3e2e7449ca8493e9f53e0690c3d0400d49
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Business and International Management
Citations in the corpus
- Business models for sustainable innovation - an empirical analysis of frugal products and services (2017, background): “Low price, compact design, no frills structure, limited use of resources, reuse of existing components, ease of use and cutting edge technology (Rao, 2013).”
- How Frugal Innovation Promotes Social Sustainability (2016, background): “Rao [73] No frills, low cost products/services robust, sustainable design, ease of use, Strong tendency to disrupt incumbents.”
- What is frugal innovation? Three defining criteria (2016, background): “Rao (2013) compared the prices of 13 frugal innovations with ordinary products and services, mainly based on Internet searches.”