Working-holiday tourism attributes and satisfaction in forming word-of-mouth and revisit intentions: Impact of quantity and quality of intergroup contact

By Bo Meng, Heesup Han. Journal of Destination Marketing & Management, 2018

89 citations recorded by the source corpus.

Abstract Little is known about working-holiday (WH) traveler behaviors. This research was designed to explore the role of working-holiday tourism (WHT) attributes and satisfaction in generating WH travelers’ behavioral intentions for WHT destinations by considering the moderating impact of intergroup contact. A field survey methodology was employed. A structural equation modeling and metric invariance test were utilized. The results indicated that the associations among research variables were significant and that the proposed model included a sufficient level of prediction power for intentions. In addition, WHT satisfaction had a significant mediating impact and had a prominent role in determining intentions. Self-fulfillment was the most influential factor among WHT attributes. Moreover, the results of the invariance test revealed that quantity and quality of the intergroup contract significantly moderated the impact of satisfaction on revisit intention and on word-of-mouth intention, respectively.

Subfields: Marketing, Sociology and Political Science, Transportation

View Paper: https://www.semanticscholar.org/paper/20bd906f5ece907670de021ac6135179a7761f23

Citations in the corpus

• Relationships among Senior Tourists’ Perceptions of Tour Guides’ Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth (2018, unknown): “After using a certain product/ service, people tend to inform their opinions about the product/service to other people around them (Han and Hyun 2018; Hwang and Lyu 2018; Meng and Han 2018).”