The Power of Visual Material: Persuasion, Emotion and Identification

By H. Joffe. 2008

276 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1efd497ae4ad9e546bf878984cc221e1c6ad51ca

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Mei‐Fang Chen

In Marketing

1. Mei‐Fang Chen
2. Heesup Han
3. Wim Verbeke
4. Joris Aertsens
5. Niki Hynes
6. Juliette Wilson
7. Sylvia Smith
8. Archana Kumar

In Sociology and Political Science

1. Mei‐Fang Chen
2. Genovaitė Liobikienė
3. M. S. Poškus

Citations in the corpus

• Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change (2019, unknown): “This general lack of attention to visual images is remarkable since visuals are everywhere in our world and they have the power to move us, as advertisers and social entrepreneurs alike are well aware (Joffe, 2008).”
• Impact of fear appeals on pro-environmental behavior and crucial determinants (2016, background): “Instead, neutral visual communications provide a more emotive stimulus than do text that viewers find themselves forced to engage with (Joffe 2008).”
• The Effects of Message Framing and Visual Image on Persuasion (2013, unknown): “…also links gain–loss framing with emotional response (Cho & Boster, 2008; Shen & Dillard, 2007; van’t Riet, Ruiter, Werrij, Candel, & de Vries, 2010), whereas other investigations tie imagery to emotion (Joffe, 2008; MacInnis & Price, 1987; Mitchell & Olson, 1981; Stuart, Shimp, & Engle, 1987).”