Online Social Networks and Insights into Marketing Communications

By Adam Acar, Maxim Polonsky. 2007

122 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/1e61cbcc832c735b3d98421c0a29d51a693ed678

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Ulrike Gretzel
2. Kyung Hyan Yoo
3. Jennifer Golbeck
4. R. Law
5. Neil Zhenqiang Gong
6. Fiona X. Yang
7. Konstantina Tsiakali
8. Michal Kosinski

In Human-Computer Interaction

1. Ulrike Gretzel
2. Kyung Hyan Yoo

Citations in the corpus

• Influence of personality on travel-related consumer-generated media creation (2011, background): “Acar and Polonsky (2007) studied the influence of extroversion in terms of online social network use and found that extraverts maintain bigger social networks.”
• Predicting personality with social media (2011, background): “Not surprisingly, extroversion was also shown to correlate with the size of a user’s social network in several studies [1, 45, 46].”
• Manifestations of Personality in Online Social Networks: Self-Reported Facebook-Related Behaviors and Observable Profile Information (2011, unknown): “26 As such, those higher in extraversion should also socialize more on Facebook and, thus, report increased use of a variety of Facebook features.”
• Predicting Personality from Twitter (2011, background): “Not surprisingly, extroversion was also shown to correlate with the size of a user's social network in several studies [2], [44], [45].”