How can a place correct a negative image?

By David Gertner, P. Kotler. 2004

203 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1e6082af55f457173179eca94c17e3283f5e3b6f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Natascha Rütter
2. Chi-Hsiung Tseng
3. Jingru Zhang
4. Ying-chen Chen
5. Bihu Wu
6. Sebastian Zenker
7. Alastair M. Morrison

In Strategy and Management

1. Alastair M. Morrison

Citations in the corpus

• Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior (2014, background): “In general, places try to change negative associations into positive ones (Gertner & Kotler, 2004), since it is believed that this will lead to positive place customer behavior, like for example higher visiting rates for tourists (or a lower intention to leave and positive place word-ofmouth – as…”
• How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach (2018, background): “Country image (CI; Gertner & Kotler, 2004), country-of-origin image (R. Lee & Lockshin, 2012), and product-country image (PCI; Papadopoulos & Heslop, 2014) are the terms appearing to be closely associated.”