Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products

By Heesup Han. Business Strategy and the Environment, 2020

324 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/1d8dfe02050282d96061301ad5604323fa403d02

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Amandeep Dhir

In Marketing

1. Puneet Kaur
2. Amandeep Dhir
3. Arun T. M.
4. Alberto Ferraris
5. Shalini Talwar

Citations in the corpus

• What motivates the adoption of green restaurant products and services? A systematic review and future research agenda (2021, background): “In the case of green restaurants, social norms (SN) played a major role in adopting a green restaurant by consumers (Han, 2020; Jang et al., 2015; Kim et al., 2013).”