Pandemics in the Age of Twitter: Content Analysis of Tweets during the 2009 H1N1 Outbreak

By Cynthia Chew, Gunther Eysenbach. PLoS ONE, 2010

1,579 citations recorded by the source corpus.

Background Surveys are popular methods to measure public perceptions in emergencies but can be costly and time consuming. We suggest and evaluate a complementary “infoveillance” approach using Twitter during the 2009 H1N1 pandemic. Our study aimed to: 1) monitor the use of the terms “H1N1” versus “swine flu” over time; 2) conduct a content analysis of “tweets”; and 3) validate Twitter as a real-time content, sentiment, and public attention trend-tracking tool. Methodology/Principal Findings Between May 1 and December 31, 2009, we archived over 2 million Twitter posts containing keywords “swine flu,” “swineflu,” and/or “H1N1.” using Infovigil, an infoveillance system. Tweets using “H1N1” increased from 8.8% to 40.5% (R 2 = .788; p<.001), indicating a gradual adoption of World Health Organization-recommended terminology. 5,395 tweets were randomly selected from 9 days, 4 weeks apart and coded using a tri-axial coding scheme. To track tweet content and to test the feasibility of automated coding, we created database queries for keywords and correlated these results with manual coding. Content analysis indicated resource-related posts were most commonly shared (52.6%). 4.5% of cases were identified as misinformation. News websites were the most popular sources (23.2%), while government and health agencies were linked only 1.5% of the time. 7/10 automated queries correlated with manual coding. Several Twitter activity peaks coincided with major news stories. Our results correlated well with H1N1 incidence data. Conclusions This study illustrates the potential of using social media to conduct “infodemiology” studies for public health. 2009 H1N1-related tweets were primarily used to disseminate information from credible sources, but were also a source of opinions and experiences. Tweets can be used for real-time content analysis and knowledge translation research, allowing health authorities to respond to public concerns.

Subfields: Epidemiology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1cf1c903962a2296c90f6c6483abd4d5e00f605b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Epidemiology

  1. Mark Dredze
  2. Michael J. Paul
  3. Emilio Ferrara
  4. Helen Novak-Lauscher
  5. Kendall Ho
  6. S. Sheps
  7. Francisco J. Grajales III
  8. Gunther Eysenbach

In Sociology and Political Science

  1. Kristina Lerman
  2. Mark Dredze
  3. Michael J. Paul
  4. Emilio Ferrara
  5. Helen Novak-Lauscher
  6. Kendall Ho
  7. S. Sheps
  8. Francisco J. Grajales III

Citations in the corpus