The Customer Knows Best: The Investment Value of Consumer Opinions

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Crowdsourced employer reviews and stock returns (2019, background): “Research in marketing and decision sciences documents that online reviews help forecast revenues (e.g., Duan et al., 2008; Zhu and Zhang, 2010 ), and recent work by Huang (2018) finds evidence that consumer product reviews on Amazon predict firm stock returns.”
Retail Short Selling and Stock Prices (2016, methodology): “The calendar day t return of each portfolio with horizon [x,y] days after formation is the average of day t returns of cohort portfolios defined by sorting on shorting on days t – x through t – y, following the Jegadeesh and Titman (1993) procedure.”