What drives café customers to spread eWOM?: Examining self-relevant value, quality value, and opinion leadership

By Donghee Kim, S. Jang, H. Adler. 2015

103 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1c573e9272e7f7071b2e38067bd90ba28fb7fc6e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Tanveer Abbas
2. M. Abrar
3. M. Tariq
4. Asif Iqbal

Citations in the corpus

• EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image (2017, background): “Brand is defined by Kotler (1997) as a name, logo, sign and label that differentiate one product or services from the competitor‟s product and services.”