Business District Streetscapes, Trees, and Consumer Response
By Kathleen L Wolf. Journal of Forests, 2005
194 citations recorded by the source corpus.
A multistudy research program has investigated how consumers respond to the urban forest in central business districts of cities of various sizes. Trees positively affect judgments of visual quality but, more significantly, may influence other consumer responses and behaviors. Survey respondents from all regions of the United States favored trees in business districts, and this preference was further reflected in positive district perceptions, patronage behavior, and product pricing. An overview of the research is provided, with implications for the economics of local communities.
Subfields: Economics and Econometrics, Marketing
View Paper: https://www.semanticscholar.org/paper/1bc20c9660c75f74d0f6b5c2d5aefcad7d481409
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Citations in the corpus
- The value of urban tree cover: A hedonic property price model in Ramsey and Dakota Counties, Minnesota, USA (2010, background): “Urban tree cover also provides cultural benefits that lead to improved quality of urban life as trees may improve the scenic quality of a city neighborhood, provide privacy, reduce stress, shelter residents from the negative effects of undesirable land uses, and improve retail areas by creating envi”
- The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective (2010, background): “Other scene content (e.g., building age, utility lines, etc.) was controlled for in order to avoid distraction that could bias consumer responses (Wolf, 2005b).”