Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited

By U. Orth, Renata De Marchi. 2007

99 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/1bb4c0d77fdbf671fd619eef4ebfd83cca2dbed4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Byung-Jin Park
2. Dohee Kim

Citations in the corpus

• The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment (2017, background): “According to Orth and Marchi (2007), cognitive attributes offer the most intrinsic advantages for product consumption and usually correspond to product attributes that are linked to basic motivations.”