Convergence and divergence in consumer behaviour: implications for global advertising

By M. Mooij. 2003

205 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Information Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1b098a136d26085a9335f48ab3f08db7679bf09e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Annemieke Craig
2. Danielle Anawati

In Information Systems

1. Annemieke Craig
2. Danielle Anawati

In Sociology and Political Science

1. Annemieke Craig
2. Danielle Anawati

Citations in the corpus

• Behavioral adaptation within cross-cultural virtual teams (2006, background): “However, De Mooij (2003) suggests that differences in culture are not being affected by globalization and that culture differences may in fact be further diverging as opposed to converging [15].”
• Cross-Cultural Consumer Behavior: A Review of Research Findings (2011, unknown): “From the early 1970s onward there has been a constant correlation between mineral water consumption and high uncertainty avoidance (De Mooij 2000, 2003, 2004; De Mooij and Hofstede 2002).”