Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”

By Seunga Venus Jin, Aziz Muqaddam. Journal of Brand Management, 2019

165 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1a8d13b9866abc7c7745df66e411fed2e5fda774