Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework
By Daniel K. Maduku, Mercy Mpinganjira, Helen Inseng Duh. International Journal of Information Management, 2016
308 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/1a7a93fb0999f0d6e4c8f9105a71dc899758f7d0
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In Information Systems and Management
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Citations in the corpus
- Big data analytics adoption: Determinants and performances among small to medium-sized enterprises (2020, background): “Top management support is a vital element for creating a supportive ecosystem for SMEs to adopt new technologies (Asiaei, 2019; Maduku et al., 2016; Scupola, 2009).”
- Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs (2020, background): “It has been verified that satisfying the different needs and expectations of customers by providing electronic customer services, which allow better interactive communication with customers, is a key driver of technology adoption in businesses (Maduku, Mpinganjira, & Duh, 2016).”
- Inter-organizational collaboration and SMEs’ innovation: A systematic review and future research directions (2020, background): “, 2011), and performance characteristics, such as annual revenue (Freel & Robson, 2017) or both (Maduku et al., 2016).”