Consumer‐oriented CSR communication: focusing on ability or morality?

By Line Schmeltz. 2012

246 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1a19a3098a4e7c139daee49ec5320d16981ad642

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Wi-Suk Kwon

In Marketing

1. Wi-Suk Kwon
2. Jungmin Yoo

Citations in the corpus

• Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach (2019, background): “In particular, the scenarios focused on external CSR communication through advertising imagery, social media campaigns, and sponsorships, all of which have been shown to be significant sources through which consumers are exposed to information about companies’ CSR practices (Schmeltz 2012).”