Customer participation and new product performance: Towards the understanding of the mechanisms and key contingencies

By Todd A Morgan, M. Obal, S. Anokhin. 2018

117 citations recorded by the source corpus.

Subfields: Computer Science Applications, Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/188c36a3ed652794de1eed15eca492ef2de7fb89