Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value

By Behçet Yalın Özkara, M. Ozmen, Jong Woo Kim. 2017

178 citations recorded by the source corpus.

Subfields: Developmental and Educational Psychology, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/187a1fedc96928a93f579058e9c980ab81abf86b