Effect of price discount frames and levels on consumers' perceptions in low-end service industries.

By Khaldoon Nusair, H. Yoon, S. Naipaul, H. Parsa. 2010

113 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/185c439e047a92239ada3583346b9381e50bb7d2

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In Marketing

1. R. Law
2. Qiang Ye
3. Zhisheng Wang
4. Huiying Li
5. Konstantina Tsiakali

Citations in the corpus

• The Influence of Hotel Price on Perceived Service Quality and Value in E-Tourism (2014, background): “Oh (2003) indicates that asymmetric effects between positive (gain) and negative (loss) price deviations can be found in buyers’ judgments of quality and value, although this is not the case for overall price perceptions. Cui, Yang, and Hou (2009) establish a new pricing model, implying that optimal”