Impact of Consumer Package Communication on Consumer Decision Making Process

By Vitalija Butkevičienė, Jurgita Stravinskienė, Aušra Rūtelionienė. The Engineering Economist, 2008

154 citations recorded by the source corpus.

The chance of traditional direct trade from to self-service form of trade has increased the product assortment in many groups of products.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/17a700d233e3ef816ccb2480796649436914f8d0