Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

By Douglas Bryson, G. Atwal, P. Hultén. 2013

164 citations recorded by the source corpus.

Subfields: Clinical Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/17860a8dba03e088f521d69047ef12355c71e6d0

Citations in the corpus

• I love you, but you let me down! How hate and retaliation damage customer-brand relationship (2022, unknown): “…hypotheses proposing a positive association of negative experiences with betrayal and hate are supported, in concordance with our expectation based on prior customer-brand relationship literature (e.g., Bryson et al.,2013; Hegner et al., 2017; Parmentier and Fischer 2015; Wiggin and Yalch, 2015).”