Consumer willingness to pay for genetically modified food in Kenya

By S. Kimenju, H. Groote. 2007

210 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/169d2463063f883d8d9daa4fc444d96fe3a920e0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Aidan O'driscoll
2. Marius Claudy
3. C. Michelsen

In Marketing

1. Aidan O'driscoll
2. Marius Claudy
3. C. Michelsen

Citations in the corpus

• The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay (2011, background): “…the rational choice assumption and shown that consumers’ environmental and ethical beliefs have a positive influence on their WTP. Kimenju and De Groote (2008) estimated consumers’ WTP for genetically modified (GM) food in Kenya, incorporating the influence of consumers’ subjective…”