The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory

By Tina M. Lowrey, L. Shrum, T. Dubitsky. 2003

144 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/161d7509f5f0a2f7548b7036273ab9f94d18b816