Signals' flexibility and interaction with visual cues: Insights from crowdfunding

By David J. Scheaf, Blakley C. Davis, Justin W. Webb, Joseph E. Coombs, Jared Borns, Garrett Holloway. Journal of Business Venturing, 2018

115 citations recorded by the source corpus.

•Signal flexibility is introduced to explain signal effectiveness across different receivers and environmental contexts.•Patents are relatively inflexible signals from equity-based exchanges to rewards-based crowdfunding exchanges.•Media coverage is a flexible signal from equity-based exchanges to rewards-based crowdfunding exchanges.•Signals and visual cues interact to influence funding judgments

Subfields: Economics and Econometrics, Management Information Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/15f18fe9d06de9b9b59bb427d7a69361c14cbd33