Obsessions with Fair Skin: Color Discourses in Indian Advertising

By Kavita Karan. 2008

46 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Museology, Social Sciences & Humanities

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Erin Arnesen
2. Ben Hutchinson
3. Tulsee Doshi
4. Nithya Sambasivan
5. Vinodkumar Prabhakaran

In Marketing

1. Erin Arnesen
2. Ben Hutchinson
3. Tulsee Doshi
4. Nithya Sambasivan
5. Vinodkumar Prabhakaran

In Museology

1. Erin Arnesen
2. Ben Hutchinson
3. Tulsee Doshi
4. Nithya Sambasivan
5. Vinodkumar Prabhakaran

In Social Sciences & Humanities

1. Erin Arnesen
2. Ben Hutchinson
3. Tulsee Doshi
4. Nithya Sambasivan
5. Vinodkumar Prabhakaran

Citations in the corpus

• Re-imagining Algorithmic Fairness in India and Beyond (2021, methodology): “, an FR service used by police stations in eight Indian states retrained a western FR model on photos of Bollywood and regional film stars to mitigate the bias [61]—but Indian film stars are overwhelmingly fair-skinned, conventionally attractive, and able-bodied [108], not fully representative of th”