User involvement in radical innovation: are consumers conservative?
By Eva Heiskanen, Kaarina Hyvönen, M. Niva, M. Pantzar, P. Timonen, Johanna Varjonen. 2007
138 citations recorded by the source corpus.
Subfields: Business and International Management, Computer Science Applications, Marketing
View Paper: https://www.semanticscholar.org/paper/154c0b12bc61c3811d795290044613e0063af02d
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In Marketing
Citations in the corpus
- The Uncertainty of Innovation: A Systematic Review of the Literature (2011, background): “Heiskanen et al. (2007) have achieved similar research results concerning the dissemination of innovation.”