User involvement in radical innovation: are consumers conservative?

By Eva Heiskanen, Kaarina Hyvönen, M. Niva, M. Pantzar, P. Timonen, Johanna Varjonen. 2007

138 citations recorded by the source corpus.

Subfields: Business and International Management, Computer Science Applications, Marketing

View Paper: https://www.semanticscholar.org/paper/154c0b12bc61c3811d795290044613e0063af02d

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In Marketing

  1. Harri Jalonen

Citations in the corpus