The use of immersive technologies to improve consumer testing: The role of ecological validity, context and engagement in evaluating coffee

By Ronald G. Bangcuyo, Kacey Smith, Jamie L. Zumach, Alex M. Pierce, G. Guttman, C. Simons. 2015

166 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Food Science, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/14ca760f0fcf711268fb5a276c7f8d4945bb5373