The power of emotional value: Exploring the effects of values on green product consumer choice behavior
By S. Khan, M. Mohsin. 2017
367 citations recorded by the source corpus.
Subfields: Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/145acde170ed2a507262db4dee9e5429a19adacb
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In Management, Monitoring, Policy and Law
In Marketing
Citations in the corpus
- What motivates the adoption of green restaurant products and services? A systematic review and future research agenda (2021, background): “Furthermore, environmental values have been studied in the literature as a basis for adopting a variety of green products and services (e.g., Khan & Mohsin, 2017; Lin & Huang, 2012).”