Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

By Jinsoo Hwang, Ja Young (Jacey) Choe, H. M. Kim, Jinkyung Jenny Kim. 2021

233 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1255a59e4cd0f5cbfc8c8340a4e08c562a5c139f