Pricing policies in a dual-channel supply chain with retail services
By B. Dan, Guangye Xu, Can Liu. 2012
449 citations recorded by the source corpus.
Subfields: Management Information Systems, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/1215a0c212adbf27547a569a4ec9b3bde0d116d3
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In Management Information Systems
In Marketing
In Strategy and Management
Citations in the corpus
- Coordination contracts of dual-channel with cooperation advertising in closed-loop supply chains (2017, background): “Dan et al. (2012) study the dual-channel of a conventional SC where retailer provides service and decides the pricing and service strategy. They conclude that retailers should increase the retail price as a result of improved service and the manufacturer's pricing strategy depends on consumer loyalt”