Brand Management and Strategies Against Counterfeits

By Yi Qian. 2014

110 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/11a55b7832964eeb0f19d3cdcc9aaffc5a229261

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management of Technology and Innovation

1. Bin Shen
2. Ciwei Dong
3. Stefan Minner

In Marketing

1. Bin Shen
2. Ciwei Dong
3. Stefan Minner

In Strategy and Management

1. Bin Shen
2. Ciwei Dong
3. Stefan Minner

Citations in the corpus

• Blockchain Adoption for Combating Deceptive Counterfeits (2018, unknown): “Qian (2008) and Qian (2014b) use data from China’s shoes market to examine the impact of coun-terfeiters.”
• Combating Copycats in the Supply Chain with Permissioned Blockchain Technology (2021, methodology): “Qian (2014) and Cho et al. (2015) find that an improvement in product quality can combat counterfeits, but our results are different because blockchain is completely reliable for consumers who wish to identify copycats.”