Spreading activation and arousal of false memories.

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Variability among word lists in eliciting memory illusions: evidence for associative activation and monitoring (2002, background): “These norms were part of a larger norming project consisting of at least 86 observations per item (see Roediger et al. 2001c, for details).”
Temporal associations and prior-list intrusions in free recall. (2006, background): “Indeed, what distinguishes false memories, both qualitatively and quantitatively, is their tendency to be remembered with a degree of certainty that is comparable to veridical memories (Gallo & Roediger, 2002; Roediger et al., 2001; Roediger & McDermott, 1995).”
An associative-activation theory of children’s and adults’ memory illusions (2009, methodology): “DRM lists were also selected on the basis of mean BAS and FAS as indicated in the Roediger et al., 2001b norms.”