Social Chemistry 101: Learning to Reason about Social and Moral Norms

By Maxwell Forbes, Jena D. Hwang, Vered Shwartz, Maarten Sap, Yejin Choi. 2020

352 citations recorded by the source corpus.

Social norms---the unspoken commonsense rules about acceptable social behavior---are crucial in understanding the underlying causes and intents of people's actions in narratives. For example, underlying an action such as "wanting to call cops on my neighbors" are social norms that inform our conduct, such as "It is expected that you report crimes." We present Social Chemistry, a new conceptual formalism to study people's everyday social norms and moral judgments over a rich spectrum of real life situations described in natural language. We introduce Social-Chem-101, a large-scale corpus that catalogs 292k rules-of-thumb such as "it is rude to run a blender at 5am" as the basic conceptual units. Each rule-of-thumb is further broken down with 12 different dimensions of people's judgments, including social judgments of good and bad, moral foundations, expected cultural pressure, and assumed legality, which together amount to over 4.5 million annotations of categorical labels and free-text descriptions. Comprehensive empirical results based on state-of-the-art neural models demonstrate that computational modeling of social norms is a promising research direction. Our model framework, Neural Norm Transformer, learns and generalizes Social-Chem-101 to successfully reason about previously unseen situations, generating relevant (and potentially novel) attribute-aware social rules-of-thumb.

Subfields: Artificial Intelligence, Sociology and Political Science, Natural Language Processing, Prompting & Reasoning

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Artificial Intelligence

  1. Yejin Choi
  2. Mohit Bansal
  3. Noah A. Smith
  4. Hannaneh Hajishirzi
  5. Luke S. Zettlemoyer
  6. Percy Liang
  7. Graham Neubig
  8. Jianfeng Gao

In Sociology and Political Science

  1. Yejin Choi
  2. Diyi Yang
  3. Maarten Sap
  4. Noah A. Smith
  5. Dirk Hovy
  6. Caleb Ziems
  7. Xuhui Zhou
  8. Zeerak Talat

In Natural Language Processing

  1. Yejin Choi
  2. Mohit Bansal
  3. Noah A. Smith
  4. Hannaneh Hajishirzi
  5. Luke S. Zettlemoyer
  6. Graham Neubig
  7. Ana Marasovic
  8. Percy Liang

In Prompting & Reasoning

  1. Yejin Choi
  2. Ana Marasovic
  3. Sarah Wiegreffe
  4. Mohit Bansal
  5. Peter Clark
  6. Ronan Le Bras
  7. Hannaneh Hajishirzi
  8. Vered Shwartz

Citations in the corpus