A scale for measuring advertisement-evoked mental imagery

By Darryl W. Miller, John Hadjimarcou, A. Miciak. 2000

104 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology

View Paper: https://www.semanticscholar.org/paper/10296e80a60a58fe40a84e1e2e748bbc0de08f22

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In Experimental and Cognitive Psychology

1. B. Sparks
2. Carmel Herington
3. Gabrielle Walters

Citations in the corpus

• The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers (2007, methodology): “…decision processes suggests that tourists’ visions of their future consumption experience may have a substantial influence on both their level of product interest and their information search activities (Etzioni 1988; Goossens 2003; MacInnis and Price 1987; Miller, Hadjimarcou, and Miciak 2000).”