Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches

By Antonio Ghezzi, Angelo Cavallo. Journal of business research, 2020

620 citations recorded by the source corpus.

Abstract Digital startups in the early stages of their development frequently undergo innovation to their value architecture and Business Model. A set of pragmatic methods drawing on lean and agile principles has recently been proposed to support digital entrepreneurs facing Business Model Innovation (BMI), known as Lean Startup Approaches (LSAs). However, the theoretical and practical relationship between BMI and LSAs in dynamic digital environments has seldom been investigated. To fill this gap, our study draws on an exploratory multiple-case study based on three digital multisided platform startups to craft a unified framework that can disclose the relationship between BMI, LSAs and Agile Development (AD), within the context of Strategic Agility. Our findings, which emerge from the unified framework, show that LSAs can be employed as agile methods to enable Business Model Innovation in Digital Entrepreneurship. These findings are then organized around a set of propositions, with the aim of developing a research agenda directed towards integrating BMI, LSAs and AD processes and methods.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0ff943b18e7fc1768f0c7797c7457c0dd1cc15c0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Rosa Palladino
2. Arvind Malhotra
3. Alberto Ferraris
4. A. Pezzi
5. David E. Kalisz
6. Assunta Di Vaio

In Strategy and Management

1. Stefano Bresciani
2. Alberto Ferraris
3. Rosa Palladino
4. Arvind Malhotra
5. K. Huarng
6. A. Pezzi
7. David E. Kalisz
8. Assunta Di Vaio

Citations in the corpus

• The role of digital innovation in knowledge management systems: A systematic literature review (2021, methodology): “…(Rodríguez-Rodríguez, Rodríguez, Elizondo-Moreno, Heras-Gonz ´ alez, & Gentili, 2020), allowing the company to evaluate all the economic, environmental, social, digital and innovative aspects of the business models that best meet the needs of the market (Brenner, 2018; Ghezzi & Cavallo, 2020).”
• Digital transformation as a springboard for product, process and business model innovation (2021, background): “Ghezzi and Cavallo (2020) recently proposed a framework describing the”