A comparative study of Caucasian and Asian visitors to a Cultural Expo in an Asian setting

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Residents' perceptions of casino impacts: A comparative study (2010, unknown): “Lee et al. / Tourism Management 31 (2010) 189–201 190”
An Examination of Festival Motivation and Perceived Benefits Relationship: Eskişehir International Festival (2009, background): “Lee (2000) made a comparison of event motivation between Caucasian (Americans and Europeans) and Asian (Koreans and Japanese) visitors in the Kyongju World Cultural Expo and found significant differences between Caucasians and Asians.”
Segmentation of festival motivation by nationality and satisfaction (2004, methodology): “Lee et al. / Tourism Management 25 (2004) 61–70 62”
A Structural Model to Examine How Destination Image, Attitude, and Motivation Affect the Future Behavior of Tourists (2009, background): “Moreover, tourism motivation is thought generally to include the constructs of cultural exploration, novelty regression, equilibrium recovery, known group socialization, external interaction and gregariousness at festival events (Chang, 2006; Crompton & McKay, 1997; Lee, 2000).”
Audience Members’ Motivation, Satisfaction, and Intention to Re-visit an Ethnic Minority Cultural Festival (2012, methodology): “688 factor was also one of the most important motivational factors for attending cultural festivals in previous literature (Lee, 2000; Lee et al., 2004; Schofield & Thompson, 2007; Van Zyl & Botha, 2003).”