Branding in The Digital Age You're Spending Your Money In All the Wrong Places

By David C. Edelman. 2010

206 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/0f76d52190f383b7a900e1f2ff1bf1a553e00b60

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Amal Dabbous
2. Karine Aoun Barakat
3. May Merhej Sayegh
4. Kem Z. K. Zhang
5. Morad Benyoucef
6. Longbing Cao

Citations in the corpus

• Consumer behavior in social commerce: A literature review (2016, background): “Edelman [22] advocated that social media enables consumers to engagewith brands in profoundly newways; hence, companies should shift marketing strategies from attracting consumers' awareness (pre-purchase stage) to bonding with consumers after their purchases (post-purchase stage).”
• Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Furthermore, they are looking for more customized and informative shopping experiences (Zhou, Zhang, and Zimmermann 2013), and are engaging with brands in profoundly new ways (Edelman 2010).”