Digital Marketing

By Alan E. Charlesworth. 2014

640 citations recorded by the source corpus.

1. The Online Environment 2. Getting started online 3. Website development 4. The B2C online presence 5. The B2B online presence 6. Search engine optimization 7. Online advertising 8. Permission marketing 9. Social media marketing 10. Epilogue

Subfields: Management of Technology and Innovation, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0ee98561d9d007775b71a3eaf48764a8c2ba3034