The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

By Lu Meng, Shen Duan, Yijun Zhao, Kevin Lü, Siyun Chen. 2021

339 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0ee03ae40c5c9814b3f3cfe170435ff76e8f669a