Perception Gaps in Customer Expectations: Managers Versus Service Providers and Customers
By Sherriff T. K. Luk, R. Layton. 2002
183 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/0e3927648b67e645deccafcf25d6428264181032
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Customer satisfaction, corporate image, and service quality in professional services (2010, methodology): “It is based on the confirmation-versus-disconfirmation paradigm of Churchill and Surprenant (1982) and hypothesizes that customer satisfaction arises from the discrepancies between prior expectations and the actual performance of the product (Luk & Layton, 2002).”