Two Decades of Using Kano's Theory of Attractive Quality: A Literature Review

By Martin Löfgren, Lars Witell. 2008

167 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/0d8561f78144b3c9db43d0fb333d1a33245cb608